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Our Story

Our Story

Not too long ago, there was a time in which food shopping was a personalised experience… Visiting the local food store you were welcomed by a food expert, someone who knew you by your first name. He knew what you liked and what you needed, and would make great product recommendations based on your taste, budget or health condition.

The second half of the 20th century saw the success of modern supermarkets and that personalised experience was lost. Shoptimix is the story of those who wish to bring back that experience and those who would appreciate well-informed shopping advice to help them discover great products specially made for people like them.

I wanted to eat healthier but it was difficult to know what to buy beyond the usual essentials. I ended up buying the same products and brands again and again. Whether you enjoy visiting the store or shopping online, wouldn’t it be great to know what is good for you and what you like before actually shopping it? It would be like having the advising shopkeeper once again, the perfect shopping experience… the Shoptimix

Sergio Lazaro, New York City 2012

Founders

Sergio Lazaro

Sergio Lazaro

Struck by an idea that would change the way the world shops for food, Sergio left a successful investment banking career to found Shoptimix in 2013. Since then he has worked on bringing this mobile app to the market so that people can easily shop products that are good for them and they like.

Sergio is a graduate in Law, Economics and holds an MBA from Columbia Business School. He has a passion for improving things and a special taste for taking on big challenges.

Sergio del Amo

Sergio del Amo

Sergio is a serial entrepreneur. After working on several startups he founded his first company, Softamo, a software development agency for websites and mobile apps. when presented with the opportunity to join Shoptimix and create a revolutionary shopping experience, he jumped right in.

He holds a Master's in Telematics from Graz University of Technology (Austria), and a Bachelor's degree in Telecommunications Engineering from The University of Alcala, Spain.